ØLa Que Buena 93.5 reaches over 9,200 people each week
ØOver 66% of La Que Buena 93.5 listeners are between 25-54 years of age
ØOver 20% of La Que Buena 93.5 listeners have a household income exceeding $50k
ØOver 24% of La Que Buena 93.5 listeners have attended some college or more
ØOver 3,700 La Que Buena 93.5 listeners plan to purchase a large appliance in the next 12 months
Ø55% of La Que Buena 93.5 listeners plan to purchase a home computer in the next 12 months
ØOver 30% of La Que Buena 93.5 listeners plan to purchase a mattress in the next 12 months
ØOver 7,400 of La Que Buena 93.5 listeners spend $125 or more each week in a grocery store
ØNearly 4,700 of La Que Buena 93.5 listeners have shopped in a clothing store in the past 30 days
ØNearly 50% of La Que Buena 93.5 listeners have not read the newspaper in the past 7 days
ØOver 32% of La Que Buena 93.5 listeners plan to make a major furniture purchase in the next 12 months
ØApproximately 42% La Que Buena 93.5 listeners eat out one to two times each week
Source: Spring 2007/Fall 2007 Arbitron/Maximiser/Tapscan 12+ Metro
FORMAT
Hispanic
POWER
6,000 Watts
PERSONALITIES
El Amanecer Ranchero de La Mañana, Weekdays M-F 6am – 10am; Las Travesuras del Travieso, Weekdays 10am – 3pm. Complacencias del Atardecer, weekdays M-F 3pm -7pm. Remainder of the day and weekends is Latino music intensive.
FEATURES
Finally, a Hispanic Station in Myrtle Beach. The Best 93.5 WLQB will be playing today’s hottest hits 7 days a week! The Best will also have special programming that serves the interests of the Hispanic Community. This will include ABC News En Espanola every hour and sports programming that features soccer on the weekend.
TARGET AUDIENCE
Primary Listeners are Hispanic Adults 18-54
Secondary Listeners are Hispanic Adults 35+
COVERAGE AREA
THE BEST 93.5 covers Myrtle Beach, North Myrtle Beach, Little River, OceanIsle & BrunswickCounty.
843-254-9968
843-293-0107 Ext 271
SE HABLA ESPAÑOL