MIX 97.7 is a 100,000 watt station of the best mix of today's hits, engaging personalities, reflections of pop culture, local lifestyle features, and community service, mixed with cash, trips, cars, and tickets to meet the stars! MIX 97.7 has been the CHR market leader for over 17 years with over 43,100 listeners every week. MIX 97.7 has a winning formula with personalities like Kidd Kraddick In The Morning, Kosmo's all request Daily Grind, Ron's afternoon ride, Larry's interactive night show, complimented with national celebrities like "American Top 40" with Ryan Seacrest, all packaged with today's hit music for all people! MIX 97.7 is truly Myrtle Beach's #1 Hit Music Station.
Taget Audince:
Primary Listeners are Women 18-34
Secondary Listeners are Persons 18-49
Air Talent Line-up:
6AM-10AM Kidd Kraddick
10AM-3PM Kosmo
3PM-7PM Ron Roberts
7PM-Midnight Larry Knight
Why Advertisers Choose MIX 97.7:
MIX 97.7 continues to be the CHR station reaching listeners from the Grand Strand and all parts inland!
MIX 97.7 is the number one choice for radio listeners of all ages. Everyday and night teens & adolescents 12-24, women 18-34 and women 18-49, pick MIX 97.7, more often than any other radio station in the market.
People who live, work, and visit Myrtle Beach buy goods and services here. They make MIX 97.7 the concierge of the airwaves for all their consumer needs!
WYNA-FM / BOB 104.9
Contact 
843-254-9968